Dear MoveOn member,
I've got great news for you: Our new Iraq ad is the most effective TV ad we've ever created.
Polling shows that after seeing our ad, voters seriously question McCain's Iraq policy. What's especially exciting is that voters found this ad more persuasive than any other ad we've tested.
And it couldn't come at a better time: John McCain is up on the air in a bunch of key states and Obama isn't. There's a big vacuum to fill, and if we can get our ad up, we'll not only counter McCain-we'll convince key voters not to vote for him this fall.
But here's the catch: We've done the math, and to really move the needle in critical swing states, we need to raise at least $250,000 to make sure the ad is run often enough for most voters to see it. Can you chip in $250? Click below to watch the ad and contribute:
There's even more good news: Our friends at the American Federation of State, County and Municipal Employees (AFSCME), a major union whose members endorsed and fought hard for Hillary Clinton, are joining in on the ad. They've pledged to match your $250,000, giving us the resources to really go big with the ad.
This is going to be big news-the ad and the exciting new partnership with AFSCME will show progressive strength and unity, shake Republican confidence, and hopefully encourage Democrats to go to the mat on Iraq this election, too.
Here's more about the impact we can have with this ad:
* Greenberg Quinlan Rosner Research-a premier research and strategic consulting firm that represents clients ranging from the AARP to the Chicago Cubs-found that a "61 percent majority describe the ad as convincing." They also found that 58 percent agree with the ad's message.
* Greenberg went on to say, "These are some of the highest numbers we have seen for a political advertisement since we started using these questions in 2004."
* The polling showed that after folks saw the ad they were more likely to feel that McCain is a "part of the mess in Washington" and "too eager to go to war."
* Even when we showed our ad along with a positive ad from the McCain campaign, voters were still 15 percentage points more likely to describe McCain as "too eager to go to war" and 13 percentage points more likely to describe McCain as "part of the mess in DC."
Strong ads on the issues that voters care about most, combined with smart campaigning on the ground, will help give progressives an edge this fall. We're ready to go big with this ad and run it in key battleground states, but we need your help. Can you chip in?
Thanks for all you do.
-Nita, Ilyse, Eli, Andrea and the MoveOn.org Political Action Team
Tuesday, June 17th, 2008