I had mixed feelings about compiling last year’s review of highest-traffic posts. Being hyper-aware of clicks and views can be demoralizing, because the most labor-intensive stories rarely attract the most attention.
On the other hand, it’s fascinating to see what strikes a chord with readers. A preview of stores coming to an outlet mall in Altoona was the fourth most-read Des Moines Register article of 2017. The second most popular New York Times story contained highlights from a boxing match. And this year’s highest-traffic piece at USA Today was about the “kiss cam” at the NFL Pro Bowl.
During an unusually eventful year in Iowa politics, some hot topics at Bleeding Heartland were predictable. But surprises were lurking in the traffic numbers on posts published during 2017 (418 written by me, 164 by other authors).