Hillary Clinton's Grassroots Fundraising Woes

Last Wednesday, Hillary Clinton kicked off an effort to get one million dollars through smallish online donations.  The first solicitation email came from Bill Clinton on the 21st, followed by James Carville on the 22nd, Madeleine Albright on the 26th, and Bill Clinton again today.  Despite all this, as of this post she is still $100k short.  Now I wouldn’t be surprised if all of a sudden they mysteriously came up with the margin tonight, but I suspect that if Obama tried the same thing he would easily surpass one million.  That is if his basically run-of-the-mill campaign is even willing to take the risk.

(The text of all four emails are on the flip.)

UPDATE:  Their last update was at 11pm EST, and they were still more than 40k short.  I think they made one big mistake that would have definitely meant the difference between hitting their goal and not – they should have had real time updates for the fundraising total.  There is something so much more compelling about clicking refresh and watching something grow; people who donated early might be encouraged to contribute again, and people who have just been refreshing might want to get involved at the very end.  That’s a rookie mistake, Clinton campaign.

UPDATE 2:  Here are some screen captures of the fundraising progress throughout the last couple of days.  It’s a 0.6 meg image, FYI.

Clinton Campaign Response:  I heard from a couple of people from the Clinton campaign, who said that the deadline they had set for themselves was noon Wednesday, and that they reached $1,000,000 earlier than the 11:47 EST time they had marked on their website (11:47 merely being the specific time of their last update).  I got the first solicitation email at 11:21 EST, which is the benchmark I used for this post (although I’m sure they had been sending out emails for a while).  I’m not going to try to dispute their claim, but it would not have been an issue at all if they had updated the total in real time.

Hillary for President

One Week, One Million

Dear Drew,

Am I enthusiastic about my wife’s campaign for president? You bet I am. I know her better than anybody on earth, and she’s got the best combination of mind and heart of everybody I’ve ever known.

All across the country, Hillary is campaigning with the signature wisdom, grace, and humor that make her a great candidate. I know that if we all work hard enough, those same traits will make her an even better president.

You and I know something about waging and winning presidential campaigns.

Winning the White House takes persistence, energy and effort — not just from the candidate, but from a massive network of grassroots supporters.

Hillary’s campaign is off to a great start. And this week, we’re going to help take it to another level. Our goal: to demonstrate the range and breadth of Hillary’s support by raising one million dollars in grassroots donations in a week’s time.

Will you help me get our “One Week, One Million” campaign off to a powerful start?

Click to donate:

http://www.hillarycl…

Look, with Republicans using everything in their arsenal to stop her campaign, Hillary is going to need every one of us to do everything that we can for her.

During eight years in the White House, Hillary and I faced a constant barrage of attacks from Washington Republicans. No insult was off-limits. No tactic was too low. They threw everything they could at us — but we beat them time and time again.

The attacks on Hillary haven’t stopped, and she hasn’t stopped winning. You know how they say what doesn’t kill you makes you stronger? Well, Hillary is as strong as they come.

Let’s make this a week when we demonstrate that her campaign is strong, too. Strong enough to sustain Hillary’s run for the presidency through thick and thin. Strong enough to win.

Click to donate:

http://www.hillarycl…

I can’t wait to join Hillary on the campaign trail and talk to people about what a great president she’s going to be. She is a tireless fighter and a brilliant born leader, and I have no doubt the American people will make her our first woman president.

Over the next week, you’ll hear from some other friends and admirers of Hillary. I hope you’ll join them in making our One Week, One Million campaign a success. But, most importantly, I hope you’ll act right now to get this dramatic display of grassroots support off the ground with a big outpouring for Hillary on the first day.

Click to donate:

http://www.hillarycl…

Thank you so much for your support. Hillary and I couldn’t do it without you.

Sincerely,

Bill Clinton

Bill Clinton

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Hillary for President

One Week, One Million

Dear Drew,

You want to know what we’re up against in this campaign? Here’s a direct quote:

  “Those Swift Boat Veterans for Truth were the real heroes of the 2004 election. We at the StopHillaryPAC want to do the same thing to Hillary.”

You read that right. There are people who think the Swift Boat Veterans for Truth are heroes for what they did in 2004 — and now they have their sights set on Hillary.

This week, let’s show them what we’re made of. With a contribution of just $100, $50, or even $25, you can help make our “One Week, One Million” drive a success.

Make a Contribution:

http://www.hillarycl…

These “swift-boaters” know, like you and I do, that Hillary is the strongest candidate Democrats have. They know she’s a fighter who will stand up for what’s right, as she has done all her life.

And there’s nothing they fear more.

But we’re ready for everything they’ve got. Time and time again, Hillary has taken the worst attacks these people can cook up and come out a winner — because she isn’t afraid to fight.

She has the strength to respond because of the power of the people behind her. Let’s show these attack dogs what we’re made of. Our “One Week, One Million” campaign will send a clear message: Hillary won’t back down, and we’ve got her back.

Make a Contribution:

http://www.hillarycl…

Make no mistake about it. They want to defeat Hillary because they know what a powerful, forward-looking president she will be. They don’t want her — or you — to have the power to get America moving forward again. This isn’t about defending Hillary. It’s about protecting our ability to shape America’s future.

Let’s talk about how we’re going to make this week a success. President Clinton got us off to a great start yesterday, and we’re already a more than a quarter of the way to our goal after just one day.

This campaign is a symbol of the enormous grassroots support that stands behind Hillary. Your contribution of $100, $50, or even $25 will make the difference in our “One Week, One Million” campaign.

As President Clinton wrote yesterday, Hillary is as strong as they come. And with you standing behind her, there’s nothing she can’t do.

Make a Contribution:

http://www.hillarycl…

Sincerely,

James Carville

James Carville

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Hillary for President

One Week, One Million

Dear Drew,

I’ll never forget that moment in 1995 when I watched Hillary Clinton stand up in Beijing and declare that “women’s rights are human rights.” In front of the whole world, Hillary spoke out for every woman who suffered from inequality, injustice, and repression. Every person in the hall knew she was making history. Her act of courage still reverberates through women’s lives.

I’ve known Hillary for nearly 20 years. I’ve stood side-by-side with her as she took on the fight for women’s rights at home and abroad, and let me tell you: no one will stand up for all of us as she will. She is the experienced leader this country needs.

Over the years, I have seen Hillary’s deep commitment to improving the lives of women and children. Now it is time for us to show our commitment to her. Will you join me in supporting her campaign’s “One Week, One Million” effort?

Click to Contribute:

http://www.hillarycl…

I remember what it was like to be the first woman secretary of state of this country. Have you seen the look in the eyes of young women at Hillary’s campaign rallies? Can you sense the thrill that comes with knowing their first vote in a presidential election could elect America’s first woman president?

And what a remarkable woman we’re putting forward into this historic moment: strong, smart, experienced, and deeply committed to the values you and I share.

The very first day of her presidency, Hillary will transform America’s role in the international community because of the deep admiration she has long enjoyed on the world stage. She will restore the respect that is the foundation of our alliances and the source of our strength.

Don’t let this opportunity pass by. Don’t stand on the sidelines as Hillary walks through the critical early weeks of her amazing journey.

Support Hillary’s “One Week, One Million” campaign right now.

Click to Contribute:

http://www.hillarycl…

Thank you so much for acting early to get Hillary’s campaign — and America’s future — moving forward.

Sincerely,

Madeleine Albright

Madeleine Albright

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———————————————

Hillary for President

One Week, One Million

Dear Drew,

Ever since we launched the “One Week, One Million” effort to demonstrate the strength of Hillary’s campaign, I’ve been watching the results closely. It’s amazing to see people from all across the country step forward and tell Hillary how much she means to them and how committed they are to her history-making campaign.

In less than six days, thousands of people — old friends and new ones — have risen to the occasion and donated over $800,000. Those financial resources will help fund critical organizing and campaign activities in the weeks ahead.

But this remarkable show of support will have an even longer-lasting impact. This week, you are helping to send a message. It will strengthen Hillary’s campaign every day between now and next November.

Will you help put our “One Week, One Million” campaign over the top in the remaining 24 hours of this crucial effort?

Click to Contribute:

http://www.hillarycl…

There many reasons why people are standing with Hillary right from the start — her leadership on crucial issues like health care, education, and Social Security; her comprehensive clean energy plan to create jobs and fight climate change; her deep understanding of the security and foreign policy challenges America faces; and her proven ability to find common ground when she can and stand her ground when she needs too.

Our “One Week, One Million” campaign has been an unprecedented success, and we’re almost at our goal. Will you be the one to help put us over the top?

Click to Contribute:

http://www.hillarycl…

I am awed at the depth of support Hillary enjoys so early in the campaign. And early support is even more crucial than it was in my first run in 1992. It’s going to be a long and difficult campaign. But I know — and Hillary knows, too — that with your support, we cannot lose.

Let’s end our “One Week, One Million” drive on a powerful note and show the next great president that we’re standing behind her.

Click to Contribute:

http://www.hillarycl…

Thank you so much for your support.

Sincerely,

Bill Clinton

Bill Clinton

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If you feel you have received this message in error, we apologize. You can unsubscribe at any time.

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Paid for by Hillary Clinton for President Exploratory Committee

Contributions to Hillary Clinton for President Exploratory Committee are not deductible for federal income tax purposes. Corporate contributions are prohibited by law.

All content © 2007 Hillary Clinton for President Exploratory Committee

1717 K Street, N.W., Suite 1001, Washington, D.C. 20036

About the Author(s)

Drew Miller

  • well, $900K in small donations

    is not too shabby in one week.

    Luckily for her, she doesn’t really need the small online money.

    Luckily for the rest of us, her money is not going to buy her victory.

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