Bruce Lear highlights misguided messages in Republican attorney general candidate Brenna Bird’s tv ad, now airing in heavy rotation.
The old saying, “Imitation is the sincerest form of flattery,” seems true. TV executives find the formula for a hit medical show and then order five more imitators. If one Marvel movie superhero captures our imaginations, why not dig a little deeper into the comic book vault for a dozen more?
Political commercials also imitate. For example, how many right-wing politicians shooting guns can the voters watch? How many east or west coast politicians running for president do Iowans need to see dressed in flannel shirts sitting on bales of hay proclaiming their undying love for ethanol? If it worked once, consultants repeat, repeat, and repeat again.
One political imitation ad recently caught my attention. It tries to catch the vibe of Joni Ernst’s “Make ’em squeal” ad from her first U.S. Senate campaign in 2014. Shock the viewer with crude humor, but with smiles all around. After all, if it worked for a little-known state senator from Red Oak, maybe it will work for a little-known county attorney from Guthrie County.