Bruce Lear lives in Sioux City and has been connected to Iowa’s public schools for 38 years. He taught for eleven years and represented educators as an Iowa State Education Association regional director for 27 years until retiring. He can be reached at BruceLear2419@gmail.com
Everyone watching TV has probably seen Mattress Firm’s ads with the tagline, “How do you sleep at night?” There’s quite a variety. There’s the muscle man at the gym drenching the weightlifting bench in sweat and then refusing to wipe it up. There’s Nana catfishing on a dating app using a fake bikini clad photo and then saying, “They even send me gift cards sometimes,” and there’s the barefoot guy feet up on the plane.
What do these ads illustrate? They all show a person behaving badly, and then bragging that they sleep well because of Mattress Firm.
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