Democratic Congressional candidate Staci Appel’s campaign started running its second television commercial today. “Independence” focuses on the candidate’s work in the Iowa Senate from 2007 through 2010. I’ve posted the video and my transcript after the jump. As in her first commercial, the announcer refers to the candidate as “Staci”–ever since Hillary Clinton’s 2008 presidential campaign, this approach seems to be a trend with women candidates.
The script includes key words that resonate with conservatives and moderates (“business,” “finance,” “balance budgets”) as well as with progressives (expanding pre-K, raising the minimum wage, approving pay equity). That makes sense in a swing district like Iowa’s third. Appel mentioned the same set of issues in her soapbox appearance at the Iowa State Fair. I’ve posted excerpts from the news coverage after the jump.
Groups backing Republican candidate David Young are sure to portray Appel as a liberal Nancy Pelosi clone, so it makes sense to pre-empt that message with an ad about bipartisanship. To my knowledge, neither Young nor the National Republican Congressional Committee have run television ads in IA-03 since the primary. The NRCC ran a web ad bashing Appel, while U.S. Senator Chuck Grassley recorded a radio spot supporting Young.
In related news, Appel’s press release announcing today’s new tv spot took a swipe at Young for backing a “flat tax” at the Iowa State Fair (video here). At the end of this post I’ve enclosed excerpts from the Des Moines Register’s coverage of Young’s soapbox speech.
Appel is one of eight great women candidates for U.S. House, according to a feature in the latest edition of Elle magazine. The piece described Appel as a “mother of six and fierce pro-choice advocate,” who wants to bring “less bickering” and more “Iowa-mom common sense” to Washington.
IA-03 contained 153,285 registered Democrats, 164,984 Republicans, and 156,626 no-party voters as of August 1.
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