Over at MyDD.com, Matt Stoller has been picking apart how polls work, or don't work in the 21st Century.  In his latest installment he looks at how traditional land-line telephone polls are becoming more and more unreliable because of the increasing size of the wireless-only household.  This goes back to my post last month on Technology and the 21st Century Political Campaign.

 
More after the jump.

This started out as a quick reply to Mark Laggin’s post on Technology and 21st Century Caucus Ops.  It basically turned into a post in its own right.  Cross posted to (as opposed to from) my blog.

The paradigm shift we are starting to see is in the decline of one-to-many “broadcast” communications methods as an effective voter contact and voter persuasion tool.  Mark talked about phones.  Phones are especially vulnerable for two reasons.

One, the proliferation of cell phones, Internet telephony and the lack of centralized directories for both begins to limit traditional phone campaign methods to the a diminishingly useful or relevant legacy PoTS (plain old telephone service) universe. 

The second factor is linked to the first.  The inability to reach additional voters outside the PoTS universe leads to more intense competition for those voters using the tried-and-true methods campaign staff know.  This leads to what we saw in 2006 which is the almost complete alienation of voters to any phone contact and utterly diminishing returns on phone contacts