Clinton Goes On the Air in Iowa

Sen. Hillary Clinton’s campaign will launch their first television ad (called “Invisibles”) in Iowa starting tomorrow, but those of us who like to use the amazing series of tubes known as the internets can see it today…and below:

It isn’t the typical biographical ad that a lot of candidates start off with, but that’s probably a good thing for Clinton considering she’s already pretty well-known and has decent name recognition.

In part, the ad is seeking not to introduce her to Iowans but to re-introduce her as the candidate who will focus on the ordinary Iowans and Americans as president.  It is supposed to be the “more caring” side of Hillary, not the supposedly “politically calculating and manipulative” version that we’ve heard about in the press since about 1991.  And in that endeavor, it succeeds.

To me, the one place that it does fail is with the background music.  I’m sorry, but it just seems cheesy and distracting.  The content of the ad, what Clinton says, is the real substance and I think it is quite good for a re-introduction.  However, she’s getting on TV late in the game.  Edwards, Dodd, Richardson, and Obama have already been on the air with introductions, bios, and ads talking about policy.  Clinton’s next step has got to be a policy ad.

All in all, it is a good ad that serves its purpose.  As the big money candidate, one might’ve expected something over-the-top and really professional looking…almost to a level that screams “I’m the typical politician and run those kind of TV ads.” But it was simple and concise and should resonate with Iowans.

And if she expects to build any more traction with committed activists and Democrats who will turn out in force on caucus day, she’ll have to start airing an ad about Iraq.  I predict the campaign isn’t looking forward to that day but with a clear, concise ad advocating ending the war and bringing the troops home will do wonders with those who don’t take the time to get out there and really see her on the stump.

Continue Reading...
View More...