# Framing

Great moments in environmental messaging

I should visit Pam’s House Blend more often. Today I noticed her post about the Freeway Blogger’s latest effort. Click the link to view a photo of huge signs he hung over I-80 Eastbound in Berkeley, California, which read:

If you think telling kids

there’s no Santa is hard

Try telling them

there’s no North Pole

Research suggests that children respond better to positive exposure to and conversations about the environment. Young children especially can get confused and overwhelmed by scary talk about global warming and species extinction.

However, the Freeway Blogger’s signs pack a nice punch for the adults who will see them as they drive in heavy traffic.

Continue Reading...