The new Bill Richardson “job interview” tv ads are the talk of the blogosphere today. If you haven’t viewed them yet, check them out at his campaign’s website.
Richardson used humor in some of his commercials when he was running for governor, so he’s apparently comfortable trying something out of the box.
I welcome the experiment, because I’ve long thought that humor is an underutilized weapon in political advertising.
The first “job interview” ad is going up on the air in Iowa. The second one has only been released online for now, and the campaign is soliciting feedback.
The merits of the ads were discussed at length in this packed thread at Daily Kos.
Over at Political Animal, Kevin Drum is unconvinced, saying the ads don’t address the problem of people having no idea where Richardson stands on the issues, but his commenters mostly disagree, saying the publicity will benefit Richardson when these ads “go viral.”
My undecided husband who is considering Richardson liked the first ad–funny and memorable. He didn’t think the second ad was effective as a way to communicate the high points of Richardson’s record. If this is any guide, the campaign was smart to hold off on running the second ad on tv for now. It will be interesting to see if they alter it significantly before airing.
They’ve got to do some kind of follow up, because the first “job interview” commercial ends with the words “to be continued” on the screen.
What do you think? Do these ads work? Or will they just attract a lot of attention without building support for Richardson?