I think we can all agree that Barack Obama’s campaign has employed phenomenal marketing and branding.

I wonder whether the new seal they put on his podium during a speech in Chicago on Friday is going a bit far, though.

Click the link to view the seal. An Associated Press blurb notes:

A new seal debuted on Obama’s podium Friday, sporting iconography used in the U.S. presidential seal, the blue background, the eagle clutching arrows on left and olive branch on right, but with symbolic differences. Instead of the Latin ‘E pluribus unum’ (Out of many, one), Obama’s says ‘Vero possumus’, rough Latin for ‘Yes, we can.’ Instead of ‘Seal of the President of the United States’, Obama’s Web site address is listed. And instead of a shield, Obama’s eagle wears his ‘O’ campaign logo with a rising sun representing hope ahead.

I know it’s important for a candidate to look presidential, and I think putting his website address where all the cameras will catch it is a good idea. But I don’t know about using the presidential eagle, and I would particularly question putting his sunrise “O” in the middle of the eagle.

Obama has gotten plenty of traction from the larger-than-life image his campaign has helped to cultivate, but does this seal seem a bit presumptuous to you? I think his campaign imagery should be emphasizing his ability to relate to real people and their problems.

Incidentally, Mr. desmoinesdem says there is no word for “yes” in Latin, but I’ll take the AP’s word for it that the Latin words on the Obama seal could be roughly translated as “Yes, we can.”

To my mind, the “Yes, we can” slogan should only be used for a big political rally, when Obama is mostly speaking to his own supporters. If he is giving a policy address, I wouldn’t put “Yes, we can” front and center, because I don’t think that helps him with people who are not already backing him.

I think that when he gives a speech, the sign on his podium should just have a simple slogan in English, plus the website address.

Is anyone out there a marketing specialist? What do you think of the seal?

UPDATE: Daily Kos user robertacker13 sparked quite the flamewar with this diary: Call Obama, get rid of the seal