Steve Corbin is emeritus professor of marketing at the University of Northern Iowa and a contributing columnist to 246 newspapers and 48 social media platforms in 45 states, who receives no remuneration, funding, or endorsement from any for-profit business, nonprofit organization, political action committee, or political party.
Several university leaders have expressed shock when actions by President Donald Trump and administration officials directly counter to what he and his appointees supposedly learned during their business-related college education. But, what do professors know?
I’ve been privileged to teach and serve as a Marketing department head at an Association to Advance Collegiate Schools of Business-accredited institution. (Only 6 percent of business schools worldwide achieve AACSB recognition.) In that role, I became familiar with the multi-year process that third-party evaluators—including corporate executives—use to rigorously examine the curriculum offerings of accounting, economics, finance, management and marketing. That process considers what principles well-trained business students should exemplify.
Our 47th president has cultivated an image as a successful businessman. So it’s telling that leaders of Fortune 500 companies have been alarmed by how Trump and his administration ignore basic business principles.
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