Required reading on Iowa polls

Before you analyze another Iowa poll, read this post by Mark Blumenthal about his efforts to obtain more information from pollsters about their likely voter screens and the demographic makeup of their respondents in Iowa. (Hat tip to DemFromCT.) Blumenthal notes:

So why did we go to all this trouble? As should be obvious now, the differences in the way pollsters measure “likely caucus goers” in Iowa are huge, not just in how narrowly they define the electorate but in the kinds of voters pollsters select as “likely caucus goers.” But these issues are not unique to Iowa. In 2004, 21 states held Democratic primary elections with single digit turnouts (as a percentage of adults), and only New Hampshire had a turnout that topped 20%. Over the next year months, results from hundreds of polls will be released, polls that will set expectations and drive media coverage, and yet those of us that consume the data will know very little about how tightly the pollsters screen and the kinds of voters they select. If we want to be educated poll consumers, we are going to need to do something to change that. We need to push toward greater routine disclosure of methodological details.

Really, everyone, click the link and read the whole thing. Thanks to Blumenthal of pollster.com for embarking on his “Disclosure Project.”  

About the Author(s)

desmoinesdem

  • Thanks

    for posting this, DMD.  I was trying to figure out how to put this information into a post earlier and what you’ve done perfectly says it all: just go read it.

  • putting this up was easier

    than liveblogging the whole debate, so thanks for doing the heavy lifting today!

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