DCCC not reserving ad time in Iowa (for now)

Late last week the Democratic Congressional Campaign Committee took the unusual step of releasing detailed information about where they plan to spend $34 million on television advertising this fall. Click the link to read how much the DCCC says it will spend in each of 31 districts, only 12 of which are currently held by Democrats.

As you can see from the comment thread under this post at Swing State Project, a lot of people are unhappy about winnable seats left off this list. What about netroots hero Darcy Burner, who fell just short in Washington’s eighth district in 2006? Shouldn’t Dan Seals get some help in Illinois’s tenth? Are we really going to give “Mean Jean” Schmidt a pass in Ohio’s second?

I was disappointed not to see Iowa’s fourth district listed. Most of its 28 counties are covered by Des Moines or Mason City television, which is not that expensive. But keep in mind that this is just time reserved by the DCCC, and it could change if the situation on the ground changes.

If some of the Democratic districts targeted now appear safe by September or October, the DCCC could shift money elsewhere.

I also think Todd Beeton is right to note that

There are plenty more GOP seats that should be on this list, CA-04 and WA-08 come immediately to mind. I look forward to seeing more seats added to this list as we get closer to November. What should be remembered is that this list is simply what the DCCC was comfortable making public and putting the GOP on notice.

It’s up to us Iowans to give Becky Greenwald a boost against Tom Latham in the D+0 fourth district. We already have a registration advantage in the district. We need to help Greenwald raise money and generate excitement around the race. When the DCCC reassesses the field later this year, it won’t be too late to get involved.

Clearly, the DCCC is not going to spend much money supporting Rob Hubler in Iowa’s fifth district, but we should keep our focus on that race too. It’s a terrible district to cover with television commercials, because the 32 counties are located in so many different media markets. But we can still give our time and money to Hubler’s campaign. King is an embarrassment, and he will get little top-of-the-ticket help from John McCain, who has no organization in Iowa.

The fifth is the most Republican district in Iowa with a partisan index of R+8, but we just won Mississippi’s first Congressional district, which tilts even more strongly to the GOP. The Storm Lake Times thinks that King may be vulnerable given the current political environment.

UPDATE: DCCC Executive Director Brian Wolff issued the following statement on the ad buy:

“Our initial media buy is the first act of a many act play.  As we have been all cycle, the DCCC is focused, prepared, and organized.  Watch what we do over the next four months and our aggressive strategy to expand the playing field and strengthen the Democratic Majority will become clear.”

 

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