Last Wednesday, Hillary Clinton kicked off an effort to get one million dollars through smallish online donations. The first solicitation email came from Bill Clinton on the 21st, followed by James Carville on the 22nd, Madeleine Albright on the 26th, and Bill Clinton again today. Despite all this, as of this post she is still $100k short. Now I wouldn’t be surprised if all of a sudden they mysteriously came up with the margin tonight, but I suspect that if Obama tried the same thing he would easily surpass one million. That is if his basically run-of-the-mill campaign is even willing to take the risk.
(The text of all four emails are on the flip.)
UPDATE: Their last update was at 11pm EST, and they were still more than 40k short. I think they made one big mistake that would have definitely meant the difference between hitting their goal and not – they should have had real time updates for the fundraising total. There is something so much more compelling about clicking refresh and watching something grow; people who donated early might be encouraged to contribute again, and people who have just been refreshing might want to get involved at the very end. That’s a rookie mistake, Clinton campaign.
UPDATE 2: Here are some screen captures of the fundraising progress throughout the last couple of days. It’s a 0.6 meg image, FYI.
Clinton Campaign Response: I heard from a couple of people from the Clinton campaign, who said that the deadline they had set for themselves was noon Wednesday, and that they reached $1,000,000 earlier than the 11:47 EST time they had marked on their website (11:47 merely being the specific time of their last update). I got the first solicitation email at 11:21 EST, which is the benchmark I used for this post (although I’m sure they had been sending out emails for a while). I’m not going to try to dispute their claim, but it would not have been an issue at all if they had updated the total in real time.
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