# Marketing Research Association



David Bossie's unethical pitch to small donors

Last month I was on the receiving end of a push-poll/fundraising call from Newt Gingrich’s organization, American Solutions. Mark Blumenthal of Pollster.com read my post and said it “sounds like a clear cut example of fundraising under the guise of a survey (‘FRUGGing’)”. The Marketing Research Association considers FRUGGing unethical, because

The use of a poll to conduct fund raising has raised the distrust of the public to a point where they refuse to cooperate with researchers trying to obtain the opinions of any number of issues, including political campaign, and government: federal, state and local research. In a country inundated with telemarketing and direct mail fund raising it is more and more difficult for marketing and opinion researchers to get accurate data.

Although I declined to give Newt’s group any money, I must look like a sucker for conservative groups peddling fake surveys. On Wednesday, May 20, the phone rang around 8:25 pm and the caller asked for me by name. She worked for Infocision (the same company that made the calls for Gingrich’s group), and she asked whether I would participate in a brief survey for David Bossie’s group Citizens United.

As I always do when I receive any political call, I grabbed a pen and paper to take notes. More details are after the jump. You be the judge of whether Bossie’s group is also FRUGGing.

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