# Public Relations



Top ten tips for Governor Reynolds' new public relations staffer

Democratic State Senator Claire Celsi has extensive experience in the public relations field. -promoted by Laura Belin

As ranking member of the Iowa Senate’s Administration and Regulation Appropriations Subcommittee, I was supposed to be privy to budget requests from state agencies, including the governor’s office. Unfortunately, Governor Kim Reynolds refused our committee’s request to appear in person to explain why they were requesting a 10 percent increase in their budget while requesting a “status quo” budget from all other state departments.

Since our committee’s process was prematurely cut short by Committee Chair Representative John Landon, I attempted to go through staff back channels to find out what the $200,000 increase would be used for. I was told that Reynolds had requested the hiring of two analysts, one for tax policy and one for healthcare policy. I thought those were perfectly reasonable requests, since both areas have been so completely botched by Republicans in the past three years. But I still wondered why no one would come to our committee meeting to explain the request.

Now we have the answer. Turns out, the governor is planning to hire a “public relations manager.” I have some advice for the new staff member, based on my years of experience in public relations, brand management and communications. Some of my former clients were state agencies, so I know the demands they will be facing.

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