Sometimes I feel nostalgic for my “past life” covering Russian politics. Social media didn’t exist, and my colleagues and I had no information about which articles most interested our readers. Potential for clicks or shares didn’t factor into our story selection. We wrote up what seemed important to us.
On any given day, a half-dozen or more newsworthy Iowa politics stories present themselves, but I only have the capacity to cover one or two. I look for ways to add value: can I highlight events not covered elsewhere? Can I offer a different perspective or more context on the story everyone’s talking about?
Although chasing traffic will never be my primary goal, doing this for more than a decade has given me a decent sense of which topics will strike a chord with readers. But you never really know. Just like last year and the year before that, surprises lurked in the traffic numbers on Bleeding Heartland posts published during 2018 (353 written by me, 202 by other authors).