# Advertising



Dark money group trying to buy Des Moines mayoral race

It’s a textbook example of spending to influence an election.

A brand-new organization, “Citizens For Des Moines,” was registered with the Iowa Secretary of State on October 20. Its president, Doug Gross, is a prominent Republican attorney and major donor to city council member Connie Boesen’s mayoral campaign. The group paid to print and send at least two mass mailings attacking Boesen’s main rival in the mayoral race, which reached numerous Des Moines voters less than a week before the November 7 election.

Iowa law requires disclosure of independent expenditures that support or oppose a candidate for office, and requires political action committees to periodically report on their fundraising and spending. But Citizens For Des Moines exploited gaps in the law, so voters will be unable to find out who donated to the group or how much was spent on mail targeting city council member Josh Mandelbaum.

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Anti-Trump messages hit a wall with Iowa Republicans

Iowa Republicans have seen more advertising against former President Donald Trump this year than GOP voters anywhere else in the country.

The Win It Back PAC, a super-PAC with “close ties” to the conservative advocacy group Club for Growth, spent more than $4 million over the summer to run six different television commercials in the Des Moines, Cedar Rapids, and Sioux City markets. The Republican Accountability PAC kicked in $1.5 million on its own series of tv ads in Iowa. AFP Action, an arm of the Koch-funded Americans for Prosperity network, has sent numerous mailings with anti-Trump messages to Iowa households and paid for dozens of Facebook ads seeking to convince Iowans the former president is unelectable. New groups have popped up to fund direct mail in Iowa attacking Trump on issues ranging from LGBTQ rights to COVID-19 policies to crime.

Nevertheless, Trump is as well positioned for the 2024 caucuses as ever, according to the latest Iowa Poll by Selzer & Co for the Des Moines Register, NBC News, and Mediacom. Among those likely to attend the GOP caucuses in January, 43 percent support Trump, and Florida Governor Ron DeSantis and former UN Ambassador Nikki Haley are tied for second place at 16 percent. No other candidate was in double digits.

Selzer’s findings are consistent with other recent polls of Iowa Republican caucus-goers, showing Trump ahead of DeSantis by at least 20 points and in most cases by more than 30 points.

One could argue the barrage of anti-Trump messages dented the front-runner’s appeal. His numbers in Iowa are lower than his support nationally, where he’s been hovering at or above 55 percent lately in presidential GOP primary polls.

But any early success from the television, direct mail, and digital ad blitz seems to have dissipated. Selzer’s polling suggests Trump’s level of support held steady among likely Iowa GOP caucus-goers: 42 percent in August, 43 percent in October. His lead over the second-place candidate grew from 23 points in August to 27 points this month. Trump’s supporters are also more enthusiastic and “locked in” than those leaning toward other presidential candidates.

The latest Iowa Poll validates the conclusions of research Win It Back PAC conducted this summer: most ads seeking to drive Republicans away from Trump either have no effect or increase his support among the target audience.

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Why U of Iowa business school is running TV ad campaign

John Morrissey is a freelance writer in Des Moines.

Sharp-eyed readers may have noticed this summer that the University of Iowa’s Henry B. Tippie College of Business has signed on as a sponsor of the 6 pm newscasts on KCCI-TV 8 and WHO-TV 13. Those viewers may also be mystified about why the ads are running

The business school has placed 15-second sponsorship ads during the Des Moines television newscasts along with radio, print, billboard, and digital ads in order to reintroduce the Tippie College of Business to central Iowans, College Dean Amy Kristof-Brown told Bleeding Heartland.

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New Iowa mailer dubs Trump "Trailblazer for Trans"

A new group has sent a second mass mailing to Iowa households, purporting to praise former President Donald Trump as an advocate for LGBTQ rights. The latest mailer from Advancing Our Values, incorporated in late June, describes Trump as a “Trailblazer for Trans Rights!” and opponent of “bathroom bills,” which prohibit transgender people from using facilities that align with their gender identity.

Advancing Our Values sent its first mailer to Iowans earlier this month, highlighting Trump’s supposed backing for marriage equality and trans rights.

An Iowa reader provided the following images to Bleeding Heartland on July 15:

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Whose priorities for Iowa?

Editor’s note: This post has been corrected to note that Priorities for Iowa, Inc., a group that does not disclose its donors, was responsible for the television ad buy.

Nick Covington is an Iowa parent who taught high school social studies for ten years. He is also the co-founder of the Human Restoration Project, an Iowa educational non-profit promoting systems-based thinking and grassroots organizing in education. This essay first appeared on Medium.

On January 9, Priorities for Iowa, Inc., a 501(c)4 organization in Des Moines, announced a six-figure ad buy in support of Governor Kim Reynolds’ school voucher program. The super-PAC Priorities for Iowa Political Fund is registered at the same address.

Priorities for Iowa claims to have the interests of Iowa parents at heart, but a brief look at the super-PAC’s donor disclosures tells us otherwise.

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