# Advertising



Whose priorities for Iowa?

Editor’s note: This post has been corrected to note that Priorities for Iowa, Inc., a group that does not disclose its donors, was responsible for the television ad buy.

Nick Covington is an Iowa parent who taught high school social studies for ten years. He is also the co-founder of the Human Restoration Project, an Iowa educational non-profit promoting systems-based thinking and grassroots organizing in education. This essay first appeared on Medium.

On January 9, Priorities for Iowa, Inc., a 501(c)4 organization in Des Moines, announced a six-figure ad buy in support of Governor Kim Reynolds’ school voucher program. The super-PAC Priorities for Iowa Political Fund is registered at the same address.

Priorities for Iowa claims to have the interests of Iowa parents at heart, but a brief look at the super-PAC’s donor disclosures tells us otherwise.

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The 22 most-viewed Bleeding Heartland posts of 2022

Governor Kim Reynolds, the state legislature, and Iowa Supreme Court rulings inspired the majority of Bleeding Heartland’s most-read posts from this year.

This list draws from Google Analytics data about total views for 570 posts published from January 1 through December 29. I wrote 212 of those articles and commentaries; other authors wrote 358. I left out the site’s front page and the “about” page, where many people landed following online searches.

In general, Bleeding Heartland’s traffic was higher this year than in 2021, though not quite as high as during the pandemic-fueled surge of 2020. So about three dozen posts that would have ranked among last year’s most-viewed didn’t make the cut for this post. Some honorable mentions from that group:

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Fourteen Iowa Senate races to watch on election night 2022

Editor’s note: This analysis has been updated with unofficial results from all the races. Original post follows.

The major parties have spent hundreds of thousands of dollars on the most competitive 2022 Iowa House and Senate races.

This post highlights seven state Senate districts where one or both parties have spent large sums, and another seven where even without a big investment by Democrats or Republicans, the results could shed light on political trends.

All voter registration totals listed below come from the Iowa Secretary of State’s office, as reported on November 1. All absentee ballot figures come from the Secretary of State’s office, as reported on November 7. All past election results come from the map Josh Hughes created in Dave’s Redistricting App.

All figures for in-kind spending by the Iowa Democratic Party or Republican Party of Iowa come from filings with the Iowa Ethics and Campaign Disclosure Board. I focus on in-kind spending, because candidates in battleground Iowa legislative races typically give most of their funds to the state party. The party then covers the bulk of the large expenditures for direct mail and/or television, radio, and digital advertising.

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Not all Iowans welcome in Kim Reynolds' field of dreams

“Here in this field of dreams that we call home, anything is possible,” Governor Kim Reynolds declares near the end of her last television commercial before the November election.

Although the ad is superficially upbeat, its script and carefully chosen images convey an exclusionary message. To Reynolds, the place “we call home” is for people like herself: straight, white Christians from rural areas.

It’s another divisive move for a candidate who already spent heavily to bring racist tropes to Iowans’ tv screens.

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This election is saturated with anger

Bruce Lear: Voters must stop reacting to red meat appeals and start voting like compromise isn’t a dirty word.

A few times during my career, a problem-solving meeting morphed into a scene from the Walking Dead

Adrenaline surged and the sides shifted into attack mode. Anger trumped reason. Both sides worked to score a knockout. By the end, no one remembered why we met. Everyone was hungover from anger and worn out from attacks. Nothing was solved.

What happened in those meetings reminds me of what our elections have become. Based on recent polling, it’s not a surprise. 

According to a recent NBC News nationwide poll, 80 percent of Democrats and Republicans “believe the political opposition poses a threat that, if not stopped, will destroy America as we know it.”

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Self-governance: It could be worse. It should be better

Herb Strentz was dean of the Drake School of Journalism from 1975 to 1988 and professor there until retirement in 2004. He was executive secretary of the Iowa Freedom of Information Council from its founding in 1976 to 2000.

“It could be worse.”

At the start of 2022, friends may have uttered those four words to console or comfort us.

As the midterm elections approach, those four words may be prophetic.

Every election in a democracy —from township to presidency — is threatened by voters who are ill-informed, misinformed, and/or uninformed.

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